Information
Un Pour Moi Foods is more than a backyard chicken ranch based in Chicago, Illinois. For the proprietors, it signifies an opportunity to reconnect with nature, offers a sustainable protein source, and serves as an educational resource. Un Pour Moi Foods is on a mission to inform consumers about food, food sustainability, and urban agriculture.
Problem
As a new venture, Un Pour Moi Foods relied on a hand-drawn logo, lacking additional identity marks or a strategic direction. The challenge lies in establishing a comprehensive identity system, a type system, and versatile application methods.
Solution
Crafting an identity system that captures Un Pour Moi Foods' uniqueness and innovation in providing food to Chicago's discerning gourmands. The deliverables encompass an identity system, packaging materials, signage, and printed collateral.
Above: The Ladies.
Above: identity presentation. Identity grouping. Business card and mockup.
Above: custom egg carton packaging. Promotion insert card and mockup. Carton advertisement.
