Un Pour Moi Foods

Un Pour Moi Foods, an urban chicken ranch in Chicago, represents a commitment to nature connection, sustainable protein production, and urban agricultural education for its proprietors.

The venture faced identity challenges, relying solely on a hand-drawn logo without additional brand elements or strategic direction.

Inspired by the vibrant color of egg yolks and seeking to break from traditional rustic aesthetics, I developed a contemporary identity system that features bold colors and playful imagery to appeal to Chicago's discerning gourmands. My design solution deliberately embraced modern sensibilities over conventional farm branding, creating a hip, innovative visual language through packaging materials, signage, and printed collateral that reflects the brand's forward-thinking approach to urban farming. The comprehensive identity system positions Un Pour Moi Foods as a distinctly modern urban agriculture brand while laying groundwork for future educational materials that will support their mission of consumer education about food sustainability.