Information
WMSE Radio in Milwaukee, Wisconsin, hosts the annual Rockabilly Chili Fundraiser, a lively chili cook-off featuring contestants ranging from chefs to firefighters. Contestants vie for the title of "Milwaukee's Best" in various categories. Attendees enjoy sampling creative chilis, beverages from Lakefront Brewery, and local music.
Problem
WMSE Radio's Rockabilly Chili Fundraiser requires attention-grabbing advertisements that align with the event's brand. Deliverables include a poster, website page, web banner advertisement, billboards, and a stop-motion video, all ensuring a cohesive promotion.
Solution
Craft an illustrative solution highlighting chili and rockabilly culture. The approach incorporates humor, depicting the subject crying and sweating from the spicy chili. A vintage aesthetic adds a retro charm to the final product.
Above: persona profile cards. Promotional poster.
Above: moodboards.
Above: promotional scenes. scenes mockup. promotional video.
Above: poster mockup.
Above: billboard images.
Below: billboard mockups.
Above: website information page mockup.
Above: a vertical web banner.